This campaign will highlight the common values between the EU and Japan when it comes to food and beverages: food safety, quality and authenticity, sustainability, by showing how easy it can be to match EU food products with Japanese cuisine and cultural habits.

Food not only needs to be nutritious, but must also look appealing, colourful and vibrant. This EU campaign aims to promote the excellence and great variety of EU-agricultural produce in South Korea.

Just like Europeans, Chinese people have a special bond with food; food needs to be nutritious, as much as look appealing, colourful and vibrant. This EU campaign aims to promote the excellence and great variety of EU agricultural produce in China.