The European Commission co-funds campaigns to promote European agricultural products worldwide and raise awareness of EU farm products in new markets.
Promotion of EU agri-food products
Call closed
132 million
in EU funding available for campaigns in and outside the EU
15 topics
e.g. EU quality schemes and geographical indications, EU organic and sustainable products
2025 call for proposals
(Indicative timeline subject to changes)
- 12 December 2024Adoption of the 2025 Promotion policy work programme
- 22 January 2025Launch of the call for proposals
- 23 April 2025Deadline for applicants to submit a proposal
189 proposals received:
- 152 proposals for AGRIP-SIMPLE-2025
- 37 proposals for AGRIP-MULTI-2025
- April-August 2025Experts evaluate proposals
- September-November 2025Applicants are informed if their proposal has been selected
72 campaigns selected for funding:
- 56 campaigns for AGRIP-SIMPLE-2025, receiving €91.5 million in funding
- 16 campaigns for AGRIP-MULTI-2025, receiving €39 million in funding
- As of December 2025Grant agreement signature for successful proposals
- As of January 2026Start of new promotional campaigns
- 14 November 2023Adoption of the 2024 promotion policy work programme
- 18 January 2024Launch of the call for proposals
- 14 May 2024Deadline for applicants to submit a proposal
162 proposals received:
- 130 proposals for AGRIP-SIMPLE-2024
- 32 proposals for AGRIP-MULTI-2024
- May – September 2024Experts evaluate proposals
- September – November 2024Applicants are informed if their proposal has been selected
75 successful selected campaigns
- 58 campaigns for AGRIP-SIMPLE-2024, receiving €94 million in funding
- 17 campaigns for AGRIP-MULTI-2024, receiving €48.6 million in funding
- As of December 2024Grant agreement signature for successful proposals
- As of January 2025Start of new promotional campaigns
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