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Projects (5)
RSS![](https://rea.ec.europa.eu/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2024-04/campaign%20poster.png?h=4df9f751&itok=oe9B9ET_)
Behind each European ingredient there is a story that tells of a tradition, identity, uniqueness, and authenticity. This EU campaign aims to highlight the quality, safety, sustainability, and variety of the EU’s agricultural produce in the US.
- Project locations
- United States
![Collage picture of feta cheese with sesame oil and fried chicken](https://rea.ec.europa.eu/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2023-11/Feta%20cheese%20%20with%20sesame%20oil%20and%20fried%20chicken_01.png?itok=V4g_T4L8)
This campaign will highlight the common values between the EU and Japan when it comes to food and beverages: food safety, quality and authenticity, sustainability, by showing how easy it can be to match EU food products with Japanese cuisine and cultural habits.
- Project locations
- Japan
Food not only needs to be nutritious, but must also look appealing, colourful and vibrant. This EU campaign aims to promote the excellence and great variety of EU-agricultural produce in South Korea.
- Project locations
- South Korea
Just like Europeans, Chinese people have a special bond with food; food needs to be nutritious, as much as look appealing, colourful and vibrant. This EU campaign aims to promote the excellence and great variety of EU agricultural produce in China.
- Project locations
- China
![More than Food India – EU promotion campaign in India 2021](https://rea.ec.europa.eu/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2022-02/Fruits%20n%20veggies_VFinal.jpeg?itok=6_LF106r)
Agricultural food and beverage produce from the European Union are more than just food and drinks; there is a story behind each flavour and ingredient. With this campaign, we aim to share those stories through promotion activities in India.
- Project locations
- India