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European Research Executive Agency
News article21 November 2023European Research Executive Agency2 min read

EU to co-fund 68 new campaigns to promote sustainable and high-quality EU farm products

As part of the EU’s promotion policy, the European Commission provides grants for campaigns to promote EU farm products in the EU and worldwide. The newly selected promotion campaigns will receive €143 million in EU funding by the end of 2023.

Photo of farmer holding a wooden box with vegetables. Text: 2023 Call for Proposals – Promotion of agricultural products. The image also features a graphic representation of the number of proposals submitted and the budget available.
©European Union, 2023; Image source: Jeff Bergen, Canva.

This year’s call for funding proposals received a total of 119 campaign proposals covering topics such as organic products, fresh fruits and vegetables and the EU quality schemes.

Following independent expert evaluations, the European Commission has decided to co-fund 68 campaigns of which:

  • 50 are so-called ‘SIMPLE’ programmes implemented by one or more organisations from the same EU country, and
  • 18 are so-called ‘MULTI’ programmes implemented by at least two national organisations from at least two Member States, or by one or more European organisations.  

The proposals aim to boost the competitiveness of the EU agri-food sector, while contributing to the European Green Deal and the Farm to Fork strategy. The campaigns will also run in accordance with the EU organic action plan and the Communication on the European citizens’ initiative ‘End the cage age’, respecting both safety and quality standards.

Campaigns selected for funding

The EU’s co-financing will amount to € 88.7 million for the SIMPLE campaigns. Half of the campaigns will focus on the EU market and the other half on non-EU countries such as China, Japan, the US and the UK. The financing of SIMPLE programmes is implemented by the Member States under shared management.

MULTI programmes will be co-financed with € 54.3 million. Successful applicants come from 13 Member States. The accepted applications will focus both on the internal and non-EU markets. 59% of the budget will be dedicated to third countries including Canada, the US and Japan. The financing of MULTI programmes is implemented by the European Research Executive Agency (REA) on behalf of the European Commission.

Next steps

The selected campaigns will sign their grant agreements by December 2023, kick starting their activity as of January 2024.

New funding opportunities in 2024

The European Commission has just adopted the 2024 promotion policy Work Programme. If you are interested in promoting your produce and want to apply for funding, stay up to date by following our page on the Promotion of EU Agricultural Products. A wide range of bodies, such as trade organisations, producer organisations and agri-food groups responsible for promotion activities are eligible to apply for funding and submit their proposals.

The next call for proposals will open in January 2024 and the Info Days will be held on 31 January and 1 February 2024.


Publication date
21 November 2023
European Research Executive Agency