Skip to main content
European Research Executive Agency

Promotion of agricultural products

The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. This is carried out under the slogan “Enjoy, it’s from Europe”, which aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy. For questions on the programme and funding, please consult these FAQs and the sections below.

2022 Calls for proposals

Promotion of Agricultural Products

Apply for funding

Steps for submitting a funding proposal, types of promotion programmes and common mistakes

Information on which organisations, products and schemes are eligible for funding

How to manage your project

Instructions for the use of the “Enjoy, it’s from Europe” signature

Support for EU exporters to enter new markets

News

News article |

With a range of promotional activities, the EU seeks to foster global awareness of the high quality, safety, sustainability and authenticity of European food and beverages.

Events