The Food and Beverage Market-Entry Handbook: Japan

This Handbook is intended to be a reference for those agri-food producers who are planning to enter, or are in the process of entering, the Japanese market. This Handbook provides step-by-step guides on entering the agri-food market in Japan including relevant information such as analysis of the Japanese market for different product categories, market access and market entry procedures, IP protection, referrals to professional buyers and a signposting and referral system providing useful contacts and ways to penetrate the Japanese market.

DISCLAIMER: Market Entry Handbooks are ordered by the European Commission well in advance and recent publications were finalised before Russia's military aggression against Ukraine. Therefore, the handbooks do not take into account the latest developments or effects on global agri-food trade.