General conditions
Generally, only organisations established in EU countries can apply for funding.
The proposing organisation must also have the necessary technical, financial and professional resources to carry out the campaign effectively.
Eligibility also varies depending on the campaign type – SIMPLE or MULTI (please also consult these FAQs).
| SIMPLE programmes can be submitted: | MULTI programmes can be submitted: |
|---|---|
By one or more proposing organisations From the same EU country | By at least two proposing organisations, from at least two EU countries OR By one or more European organisations |
Keep in mind that SIMPLE programmes are managed by national authorities while:
MULTI programmes are managed by REA.
For a complete account of eligibility, check out the overview below. You can also use our eligibility check tool to assess your eligibility.
Eligible organisations
The following types of organisations can apply for funding:
Trade or inter-trade organisations set up in an EU country or at EU level which are representative of the sectors concerned in that EU country or at EU level, and groups of producers and processors active in areas of geographical indications.
A trade or inter-trade organisation is deemed representative if it accounts for at least half of the sector’s producers, or half of the volume or value of marketable production of the products or sector. A percentage lower than 50% may be accepted if justified, or where it is an interbranch organisation recognised by the EU Member State.
Producer organisations or associations of producer organisations that have been recognised by an EU country.
Agri-food organisations that promote their products in the interest of the general public and have been established for at least two years in the respective EU country. They must have representatives of the product/sector among its members (apart from programmes carried out after a loss of consumer confidence).
Not eligible
Private companies in general may not participate as applicants as the promotion policy is not aimed to finance the advertising of a private business company, but instead to have generic campaigns on products or schemes benefiting a whole sector. In certain exceptions, a private company could be considered as a group - please consult the FAQ for more information.
A proposing organisation shall not receive support for information and promotion programmes on the same product or scheme, carried out in the same target country, on more than two consecutive occasions. To benefit from a third round of EU funding under the Promotion of Agricultural Products (AGRIP) calls, there has to be at least a 12 months gap between the end of the implementation of the previously approved programmes and the start of the implementation of a new programme.
More guidance
- Eligibility of applicants - factsheet
- Eligibility of organisations - Info Day recording and presentations
Eligible products, schemes and activities
Discover the full list of products, schemes and activities
- The products listed in Annex I to the Treaty on the Functioning of the European Union, excluding tobacco
- The following processed products:
- beer
- chocolate and derived products
- bread, pastry, cakes, confectionery, biscuits and other baker’s wares
- beverages made from plant extracts
- pasta
- salt
- natural gums and resins
- mustard paste
- sweetcorn
- cotton
- Spirit drinks with a protected geographical indication
- Wine with designation of origin or protected geographical indication status and carrying an indication of the wine grape variety (in the case of simple programmes, wine shall be associated to one or several other products)
- Fisheries products if associated with one or several products
In Annex I of the Treaty on the Functioning of the European Union (TFEU), the products are listed with further reference to the Combined Nomenclature (CN). You should therefore first identify the CN code of the product you wish to promote and then check if that CN code is listed in Annex I to the TFEU. The combined nomenclature and its explanatory notes can also be useful to assess the eligibility of your products.
- The EU quality schemes, namely:
- The EU logo on organic production
- The logo for products from EU outermost regions
- National quality schemes, provided that the visuals respect the rules on origin
A programme covering a scheme may be illustrated by one or several products. In the internal market, these products shall appear in secondary message in relation to the main European Union message.
Check the calls for proposal for a non-exhaustive list of information and promotion activities eligible for funding.
More guidance
- Eligibility of products and activities - factsheet
- Eligibility of products and activities - Info Day recording and presentations
How to find project partners
These partner search tools and networks can help you find project partners:
We also organise Information Days every year, which include a networking session for you to meet potential project partners. Please check our events calendar.
Legal framework
The eligibility rules are defined in a set of regulations, namely:
- Regulation (EU) 1144/2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries
- Commission Delegated Regulation (EU) 2015/1829 and its amending act 2025/70 laying down rules concerning the eligibility of proposing organisations and promotion programmes and the costs eligible for EU funding.