Do you receive EU funding under the Promotion of Agricultural Products initiative? Then you must acknowledge EU funding and use the "Enjoy, it's from Europe" signature in your campaign activities.
How to acknowledge EU funding
Acknowledging EU funding is a legal obligation under your grant agreement. This means that you must display the European emblem (EU flag) mentioning “Co-funded by the European Union” on all your campaign products and materials such as websites, social media, posters, displays at events etc. This rule applies to all new grants that result from calls for proposals published from 2021 onwards.
If you receive funding under the 2014-2020 calls for proposals, you must use the “Campaign financed with aid from the European Union” funding statement.
Make sure to use the correct disclaimer
Please make sure to use a legal disclaimer in your campaign material, such as posters, websites and social media accounts.
Projects linked to calls between 2016 and 2020: please use the exact wording of the following disclaimer, available in all EU languages.
Projects linked to calls from 2021 onwards: please use the exact wording of the following disclaimer, available in all EU languages.
How to use the "Enjoy, it's from Europe" signature
You should include the "Enjoy, it's from Europe" signature on all visual material that you create under the Promotion of Agricultural Products programme. The signature should be used in English. If you need it, you can use a translation of the slogan as a footnote at the bottom of your visual material (poster, advertisement).
According to the theme of your campaign, the following phrases can be used as European Union messages along with the signature (see graphic charter for more details):
The European Union supports campaigns that promote respect for the environment.
Quality and food safety
The European Union supports campaigns that promote high quality agricultural products.
The European Union supports campaigns that promote a healthy lifestyle.
The European Union supports campaigns that promote a wide variety of agricultural products.
The European Union supports campaigns that promote agricultural traditions.
Download the signature
Stand-alone use only
Top use only
Bottom use only
Download the graphic charter and learn how to use the ‘Enjoy, it’s from Europe’ signature.
The "Enjoy, it's from Europe" signature has been developed in order to be used by beneficiaries of EU co-financing in promotional material concerning EU agricultural products inside and outside the EU.
The signature is the property of the European Union and may not be used by entities/campaigns not linked to a promotion programme co-financed by the EU.
The signature may not be used to promote brands or anything not related to EU agricultural products.
Any abusive use of the signature may be prosecuted.
In case of questions please contact REA.
Further guidance and resources
Visibility of origin and brands
The rules for the visibility of origin and brands are defined in Commission Implementing Regulation (EU) 2015/1831.
Validation of visual material
Make sure that your posters and signs are displaying the correct logos, emblems and signatures. Consult our checklist for the validation of visual material.
You can use the Campaign visual creator to generate visuals.
Since May 2018, anyone who collects or in any way uses personal data of individuals for professional purposes must comply with the General Data Protection Regulation (GDPR). Find out more about data protection in the EU.