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Лого на Европейската комисия
European Research Executive Agency

Communicating your EU-funded promotional campaign - Promotion of agricultural products

Do you receive EU funding under the Promotion of Agricultural Products initiative? Then you must acknowledge EU funding and use the "Enjoy, it's from Europe" signature in your campaign activities.  

How to acknowledge EU funding

Acknowledging EU funding is a legal obligation under your grant agreement. This means that you must display the European emblem (EU flag) mentioning “Co-funded by the European Union” on all your campaign products and materials such as websites, social media, posters, displays at events etc. This rule applies to all new grants that result from calls for proposals published from 2021 onwards.

If you receive funding under the 2014-2020 calls for proposals, you must use the “Campaign financed with aid from the European Union” funding statement.

Check our guidance on the rules for acknowledging EU funding and download the EU emblem.

Make sure to use the correct disclaimer

Please make sure to use a legal disclaimer in your campaign material, such as posters, websites and social media accounts.

Projects linked to calls between 2016 and 2020: please use the exact wording of the following disclaimer, available in all EU languages.

Projects linked to calls from 2021 onwards: please use the exact wording of the following disclaimer, available in all EU languages.

How to use the "Enjoy, it's from Europe" signature

enjoy_logo

You should include the "Enjoy, it's from Europe" signature on all visual material that you create under the Promotion of Agricultural Products programme. The signature should be used in English. If you need it, you can use a translation of the slogan as a footnote at the bottom of your visual material (poster, advertisement). 

According to the theme of your campaign, the following phrases can be used as European Union messages along with the signature (see graphic charter for more details):

Themes

Accompanying line

Environment

The European Union supports campaigns that promote respect for the environment.

Quality and food safety

The European Union supports campaigns that promote high quality agricultural products.

Health

The European Union supports campaigns that promote a healthy lifestyle.

Diversity

The European Union supports campaigns that promote a wide variety of agricultural products.

Tradition

The European Union supports campaigns that promote agricultural traditions.

 

Download the signature

 

EPS files

PNG files

Stand-alone use only

English

English

Top use only

English

English

Bottom use only

English

English

 

Download the graphic charter and learn how to use the ‘Enjoy, it’s from Europe’ signature.

 

Terms of use

The "Enjoy, it's from Europe" signature has been developed in order to be used by beneficiaries of EU co-financing in promotional material concerning EU agricultural products inside and outside the EU.

The signature is the property of the European Union and may not be used by entities/campaigns not linked to a promotion programme co-financed by the EU.

The signature may not be used to promote brands or anything not related to EU agricultural products.

Any abusive use of the signature may be prosecuted.

In case of questions please contact REA.

 

Further guidance and resources

Visibility of origin and brands

The rules for the visibility of origin and brands are defined in Commission Implementing Regulation (EU) 2015/1831.

Validation of visual material

Make sure that your posters and signs are displaying the correct logos, emblems and signatures. Consult our checklist for the validation of visual material.

You can use the Campaign visual creator to generate visuals.

Data protection

Since May 2018, anyone who collects or in any way uses personal data of individuals for professional purposes must comply with the General Data Protection Regulation (GDPR). Find out more about data protection in the EU.