The EU will be present at FOODEX JAPAN 2022 from 8 to 11 March 2022 in Tokyo, Japan. The EU pavilion offers an immersive experience around the quality, safety, authenticity and sustainability of a wide variety of EU agricultural food and beverage products through information sessions, cooking shows, product pairings and displays.
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The European Research Executive Agency (REA), on behalf of the European Commission, is organising an EU Pavilion at the food fair FOODEX JAPAN 2022 from 8 to 11 March 2022 in Tokyo, Japan.
The objective of the EU Pavilion is to raise awareness among Japanese buyers of the key merits of European food and beverage products, including their exemplary safety, quality, authenticity and sustainability standards. It will endeavor to create positive awareness about the merits of EU agricultural products, to encourage imports, consumption and the use of EU agricultural food and products in Japan.
EU agricultural food and beverage products will be promoted by means of product displays, product tasting, cooking shows, policy presentations or other relevant measures.
The EU Pavilion is an institutional stand, which avoids placing particular emphasis on specific brands or Member States. The EU Pavilion aims to include a wide variety of representative products in selected categories of all Member States in its displays, tastings and cooking shows.
The pavilion will form part of the EU’s ongoing communication campaign in Japan, under the concept Perfect Match!