The European Union will participate in the FHA Singapore fair from 5-8 September 2022. The presence forms part of the EU’s ongoing promotion initiatives in third countries under the umbrella of the campaigns ‘More than Food’ and ‘Enjoy, it’s from Europe’.
- agricultural product
The institutional pavilion at the FHA Singapore fair will offer an immersive experience on the quality, safety and authenticity of a wide variety of EU agricultural food and beverage products. This will be done through information sessions, cooking shows, product tastings, as well as food and beverage pairings.
The main objectives of the presence are:
- to create positive awareness about the merits of EU agricultural products- their quality, authenticity, safety and diversity
- to encourage business audiences to import, distribute or use EU agricultural products in Singapore and beyond
- to inform Singaporean businesses about new opportunities created by the EU-Singapore Free Trade Agreement that came into force on 21 November 2019.